Back in 2016, a well-meaning visitor in our Shenzhen facility asked me: "Rocky, there are thousands of lighting factories in Guangdong. Who is Encore trying to undercut?" I looked him in the eye and gave him an answer he never expected: "We are not undercutting anyone. We are chasing ERCO in Germany."
Germany's ERCO had spent nearly a century perfecting architectural optics, illuminating the world's most prestigious museums, galleries, and historic landmarks. How could a private hardware innovator in Shenzhen dare to measure itself against such a giant?
My philosophy has always been simple: If you aim low, you join the race to the bottom. If you aim for the absolute summit, every single challenge becomes an opportunity for mastery. You stop cutting corners on heatsink aluminum. You obsess over secondary reflection cups and UGR anti-glare micro-prisms. You demand Ra>98 museum-grade full-spectrum rendering that makes fabrics look alive and reveals the exact fire inside a diamond.
In the autumns of 2018 and 2019, when we unveiled our newest modular magnetic track systems and architectural downlights at the Hong Kong International Lighting Fair (HKLF), international architects, European lighting consultants, and luxury retail developers stopped at our booth in astonishment. They saw fixtures machined with the precision of high-end watches, snapping seamlessly onto magnetic rails without a single visible wire.
Many asked: "Where are your European design consultants based?" I smiled and said: "Our designs are born right here in Shenzhen, built by engineers who refuse to accept second-rate."
Benchmarking the Best — In the Optical Lab
Rigorous goniophotometer testing, dark-light anti-glare optics, and thermal heat sink precision.
The Global Stage at Hong Kong International Lighting Fair
Modular magnetic track systems making their world debut before European and American architects.
